Conducting Research Surveys via E-mail and the Web
by M. Schonlau, R.D. Fricker, M.N. Elliott
Publisher: Rand Publishing 2002
Number of pages: 142
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys.
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